Why JUGAAD Innovation Is Smart but Not Sustainable

By Somali K Chakrabarti   The use of ‘Jugaad Innovation’, as a management philosophy, has received much attention from business and academic community all over the world, particularly the west. Essentially an Indian phenomenon, Jugaad is seen as an approach through which people devise indigenous work-around methods to overcome constraints. To the western world, Jugaad Innovation is projected… Read More Why JUGAAD Innovation Is Smart but Not Sustainable