10 Quotes on how Nature inspires Creativity

 By Somali K Chakrabarti Nature is the best designer . Nature has been a perennial source of inspiration for many! Artists, architects, designers imitate the design patterns of nature; poets describe its beauty and scientists try to unravel the mysteries of nature. A deep look into nature unlocks imagination, and inspires creativity. Nature paints the most… Read More 10 Quotes on how Nature inspires Creativity

Frugal Innovation – bringing Grassroot creativity to the Global stage

By Somali K Chakrabarti   “Frugal innovation is about creating advantage out of constraint.” ~ Kirsten Bound, Head International Innovation Research, National Endowment for Science, Technology and the Arts (Nesta).   The ‘Grassroot to Global’ (G2G) approach for innovation, propagated by National Innovation Foundation (NIF) of India, is set to change the way the world looks at… Read More Frugal Innovation – bringing Grassroot creativity to the Global stage

Busting the myth of Manliness in Indian society

By Somali K Chakrabarti   Mard ko dard nahin hota. Amitabh Bachchan had declared in his characteristic style in ‘Mard’, one of the memorable Bollywood blockbusters from the 1980s. Translated in English it means ‘A real man does not feel pain’. This stereotypical projection of men in India, has time and again been exemplified by… Read More Busting the myth of Manliness in Indian society

Why Mobile Concierge Services are the future of digital strategy for hotels

By Somali K Chakrabarti   ‘Sell the destination, not the plane’  has been a long standing adage for airlines marketers. People do not fly the plane just for the sake of it, they take a plane to reach a destination. The adage holds true for hotels as much as for airlines. So far, digital marketing by… Read More Why Mobile Concierge Services are the future of digital strategy for hotels

Why Tata Power may cease to have the lowest power tariff in Mumbai

By Somali K Chakrabarti     Tata Power claims to charge lowest tariff in Mumbai . The above article appeared in The Economic Times, on 27th Jan, 2014. Here is an excerpt: As the demand to reduce power tariff is gaining momentum in Maharashtra, private utility Tata Power today claimed that its tariff is the lowest in the metropolis.… Read More Why Tata Power may cease to have the lowest power tariff in Mumbai