By Somali K Chakrabarti
All great brands convey some powerful universal values or stories that we instantly recognize and relate to.
Picking up from my theme ‘Brands That We Identify with‘, written for #AtoZChallenge, I will write about popular global brands, the unique value that each brand conveys, and what each means to us at a personal level.
Following the order A to Z, I will take three brands starting with the brand names beginning with A, B and C. I will link the write-up on each brand to the corresponding post for #AtoZChallenge on my new blog Life11. You can read the complete post by clicking on the link.
You can also Get a complimentary eBook with 11 brand stories.
On 1st April, 2015, Apple turned a year short of 40. Born in a garage in the US, on 1st April, 1976, Apple grew up to become one of the world best brands under the care of its founders Steve Jobs, Steve Wozniak, and Ronald Wayne.
Standing for quality, intuitive design, and unique user experience, Apple has been a prized possession for people. In turn, Apple has managed to keep its users to itself. Though not without its share of mistakes, Apple has leveraged on its expertise in digital technology and innovation to stay ahead of competition.
Apple is the world’s most valuable brand as per The Interbrand Best Global Brands report’, 2014
The Body Shop
The Body Shop was found in the UK in 1976, the same year when Apple was founded in the US.
The use of natural ingredients differentiated The Body Shop products from those of its competitors in the fiercely competitive retail cosmetic sector.
What further made The Body Shop different was how it developed and projected the image of being a socially responsible, ethical organization, under the leadership of its founder Anita Roddick. She gave a sense of purpose to her employees as well as to the users of her products
‘Beauty with a Heart‘ is what the brand stands for.
Now a part of the L’Oréal group, The Body Shop has maintained its niche and unique identity in the cosmetic industry, and has over 2,500 stores in over 60 markets worldwide.
This iconic brand, launched way back in 1886 in Atlanta, Georgia, is over 129 years old.
Dr John S Pemberton, the creator of Coca-Cola was a US pharmacist, who sold the business to businessman Asa Candler.
Since its launch, Coca cola was a drink for invigorating, refreshing and lightening the burden on a busy day.
Not only did the timeless taste of Coca Cola find a universal appeal, but the distinctive shape of the curved glass bottle had its unique appeal, and augmented the brand image.
According to The BrandZ Top 100, the Coca-Cola brand is worth more than Budweiser, Pepsi, Starbucks and Red Bull combined.
You could also read the posts now on Life11.
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