Global brands that we identify with – Part 1

By Somali K Chakrabarti

All great brands convey some powerful universal values or stories that we instantly recognize and relate to.

Picking up from my theme ‘Brands That We Identify with‘, written for #AtoZChallenge, I will write about popular global brands, the unique value that each brand conveys, and what each means to us at a personal level.

Following the order A to Z, I will take three brands starting with the brand names beginning with A, B and C.  I will link the write-up on each brand to the corresponding post for #AtoZChallenge on my new blog Life11. You can read the complete post by clicking on the link.

You can also Get a complimentary eBook with 11 brand stories.


On 1st April, 2015, Apple turned a year short of 40. Born in a garage in the US, on 1st April, 1976, Apple grew up to become one of the world best brands under the care of its founders Steve Jobs, Steve Wozniak, and Ronald Wayne.

Standing for quality, intuitive design, and unique user experience, Apple has been a prized possession for people. In turn, Apple has managed to keep its users to itself. Though not without its share of mistakes, Apple has leveraged on its expertise in digital technology and innovation to stay ahead of competition.

Apple is the world’s most valuable brand as per The Interbrand Best Global Brands report’, 2014

You can read the complete post on Apple here.

The Body Shop 

The Body Shop was found in the UK in 1976, the same year when Apple was founded in the US.

The use of natural ingredients differentiated The Body Shop products from those of its competitors in the fiercely competitive retail cosmetic sector.

Body Shop logo

What further made The Body Shop different was how it developed and  projected the image of being a socially responsible, ethical organization, under the leadership of its founder Anita Roddick. She gave a sense of purpose to her employees as well as to the users of her products

Beauty with a Heart‘ is what the brand stands for.

Now a part of the L’Oréal group, The Body Shop has maintained its niche and unique identity in the cosmetic industry, and has over 2,500 stores in over 60 markets worldwide.

Find the complete post on The Body Shop here.

Get 11 brand stories in a complimentary eBook

11 Brand Stories cover


Coca Cola

This iconic brand, launched way back in 1886 in Atlanta, Georgia, is over 129 years old.

Dr John S Pemberton, the creator of Coca-Cola was a US pharmacist, who sold the business to businessman Asa Candler.

Since its launch, Coca cola was a drink for invigorating, refreshing and lightening the burden on a busy day.


Not only did the timeless taste of Coca Cola find a universal appeal, but the distinctive shape of the curved glass bottle had its unique appeal, and augmented the brand image.

According to The BrandZ Top 100, the Coca-Cola brand is worth more than Budweiser, Pepsi, Starbucks and Red Bull combined.

Read the complete post on Coca Cola.

Here is the next post of the series with 3 more brand stories of brands beginning with D,E,F.

You could also read the posts now on Life11.

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24 thoughts on “Global brands that we identify with – Part 1

  1. i enjoyed coca cola then .. ages ago. but yeah the brand that they created is commendable . apple is yet another brand with no match when it comes the gadgets they produce. you got to read Steve Jobs book


  2. We are keenly following your well researched and competent write-ups on the global brands and the success stories behind their spectacular achievements.

    Liked by 1 person

  3. Brand building may take years and is a huge effort on the company marketing dep. I loved the theme and yes they brands are so strong that they may not be name, just the logo is a good recognition. 🙂 super going 🙂

    Liked by 1 person

    1. Thank you Shweta. Yes branding is very strong, the word having originated from marking animals with hot iron rod , so that they are instantly recognizable by the owner. It takes more than a name and logo though to build a great brand.


  4. This is a lovely idea, to touch on all the top brands starting from A to Z. When I am going through the brands you have mentioned, first thing I was analyzing was how many old age companies and how many are new age companies. The power of brand lies in standing the test of time, and there many which has been there are ages and there are many which came recently and was big but have disappeared in no time.
    When we are talking of new age brand, Apple, Facebook and Google has changed the way we look at companies, it’s valuation and the value it offers to us. Just could’t have imagined a brand like GM will be sidelined by brands of these new age companies without any physical presence…
    I will be watching out for this space…it is exciting the way you framed it.
    Have a lovely day.

    Liked by 1 person

    1. Thank you for your insightful comment Nihar. Its actually fascinating to think how some brands have maintained their dominance over a century, while some new age brands have quickly gained prominence, sidelining the biggies of their times,
      Another interesting observation is that no Indian brand features among the top 100 global brands, while Indians do figure in the list of world’s richest. Point to ponder.
      Have a good and fruitful week ahead.

      Liked by 1 person

      1. Indeed it is an important aspect to ponder and it is an irony that we have richest people but no brand to speak for…perhaps we value tangible more than the intangibles. Brand captures the intangibles and we are yet to build that intangible value to our product and services.
        Thanks for a lovely thought and you too have a lovely week ahead.

        Liked by 1 person

        1. Yes probably our culture puts a much higher premium on tangibles, but then it appears that while tangibles follow a lifecycle and have a limited impact, some intangibles have a widespread impact and sustain longer. Interesting to have this discussion. Have a good day.

          Liked by 1 person

          1. With little work I have done on Knowledge Management for corporates I have seen almost 75% is tacit knowledge and balance is the explicit knowledge which governs the functioning of organziations. And it is the tacit knowledge which determines the value and the competitive advantage for the company, unfortunately it doesn’t get captured nor it get translated into results for organizations…and we don’t attach much value to the tacit knowledge here in India.
            You too have a lovely day.

            Liked by 1 person

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