Global brands that we identify with – Part 2

By Somali K Chakrabarti

Continuing from my last post on Global brands that we identify with‘, here I write the stories of three great brands from their humble beginning to what they are today.

Following the alphabetical order D, E& F, for #AtoZChallenge, I have taken these posts from my new blog Life11


The company whose healthy food products find their way into our homes, was started in 1919, by Isaac Carasso, as a small yogurt business in  Barcelona, Spain. Coming from the Balkans, where yogurt was a dietary staple; Carasso decided to introduce this healthy product in Barcelona.

Danone logo

The global food product company now operates in 140 countries with a mission to

Bring health through food to as many people as possible.

Danone is seen as a socially responsible company that produces healthy food and nutritional products. Made with only natural ingredients, and well packaged, Danone fresh dairy products, such as yogurt, low fat dahi, mishti doi and lassi are now sold in a few major cities in India.

Danone features in The Interbrand List of Best Global Brands, 2014

Read the complete post on Danone here.

Get a complimentary eBook with 11 brand stories.



The world’s largest online marketplace was originally called AuctionWeb. It was founded in SanJose, California in 1995 by Iranian American computer programmer Pierre Omidya, who wanted to replicate an open marketplace, which makes it easier for people to conduct business over the Net.

eBay logo

With buyers and sellers joining the site in equal measures, eBay benefits from a powerful network effect. The hugely successful model is being copied by many e-commerce sites all over the world.

With its Global Brand Campaign, eBay continues to make people subscribe to the view

Everything Is Instantly Shoppable

Find the complete post on eBay here.

Get 11 brand stories in a complimentary eBook

11 Brand Stories cover


The application that has defined digital social networking was launched in 2004, by Mark Zuckerberg with his college fellow and found a quick acceptance among the student community.


Starting from September, 2006, Facebook was opened to everyone at least 13 years old with a valid email address.

Built on the basic premise of human psychology that people are always interested in knowing what others are doing, Facebook’s core competency lies in understanding social network.

With more than 1 billion users, Facebook is the world’s largest social network.

With initiatives such as, for providing affordable access to basic internet services to every person in the world, Facebook is positioning itself as a socially responsible organization.

Read the complete post on Facebook 

Here is the next post of the series with 3 more brand stories of brands beginning with G,H,I.

You could also read the posts now on Life11.

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