Global brands that we identify with – Part 4

By Somali K Chakrabarti

Continuing the series of Global brands that we identify with, in this post I will write about three global brands. I have taken these brand stories from my my new blog Life11.  The brand stories were written for the #AtoZChallenge.

The focus today is mainly on brands starting with the letters J, K, L.

Get a complimentary eBook with 11 brand stories.


Johnson & Johnson

Founded in 1886, by three Johnson brothers, living in New Jersey, Johnson & Johnson which started with a line of ready-to-use surgical dressings, is now is among the world’s largest healthcare companies.

J&J Logo

Quintessentially a family brand, Johnson & Johnson is synonymous with baby products that are trusted by moms all over the world. The adorable Johnson babies have made the most endearing advertisements since ages.

 Putting the care of others first is the core value of Johnsons and Johnsons.


Making everything from baby products to personal hygiene products, to medical devices and pharmaceutical products, Johnson &Johnson has more than 250 companies located in 60 countries around the world. J&J products such as Bandaid, Benadryl, Clean and Care facewash and Stayfree are to be commonly found in most houses.

Yet, it continues to be seen as a caring and friendly brand.

Do you remember the sweet smell of the Johnson’s baby powder that lingered on when you had a little baby in the house?

Read the complete post on Johnson & Johnson here.



Founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906, by Will Keith Kellogg, the company was renamed the Kellogg Company in 1922.

Kellogg's Logo


Kellogg’s, a name that is synonymous with cornflakes and krispies stands out among many many other brands of cornflakes or oatmeals, and offers a a nutritious, good to eat, convenient and hassle-free choice for breakfast.

Nutrition forms the core of Kellogg’s business.

Advocating the power of breakfast and living upto its core values, Kellogg’s has started initiatives such as Breakfasts For Better Days to support global hunger relief.

With products are manufactured in 18 countries and marketed in over 180 countries, Kellogg’s is one of the Best Global Brands.

Hope you don’t skip your breakfast in the morning.

Find the complete post on Kellogg’s here.

Get 11 brand stories in a complimentary eBook

11 Brand Stories cover



A hair dye formula called Auréale, developed by Eugène Schueller, a young French chemist of German descent, led to the formation of L’Oréal, in 1920..


Starting with hair colour business, L’Oréal soon branched out into out other cleansing and beauty products.

To adapt quickly to the changing beauty trends, and remain relevant in a fiercely competitive industry, L’Oréal invests heavily into R&D in science and technology.

Because I’m worth it

This signature phrase, “Because I’m worth it“, depicts the spirit of a woman, her  self-confidence, decision and her style.

Marketing over 500 brands and many thousands of individual products in all sectors of the beauty business, L’Oréal aims to win over another one billion men and women around the world.

You’re worth it because?

Read the complete post on L’Oréal.

The next post in this series will have brand names beginning with M,N,O. You could also read the posts now on Life11.

If you like the post, please consider following the blog for email updates.

Enter your email address to follow this blog and receive notifications of new posts by email.

Please like, share and/or leave feedback in comments below! :P



6 thoughts on “Global brands that we identify with – Part 4

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s