By Somali K Chakrabarti
Continuing the series of Global brands that we identify with, in this post I am writing about three Top global brands starting with the letters M, N, O. The stories are hinged on how people perceive these brands, and the values and emotions they associate with the brands.
I have taken these brand stories from my my new blog Life11. The brand stories were written for the #AtoZChallenge.
Mc Donald’s was the obvious choice for a brand name with M. Started in 1940 by brothers Richard and Maurice McDonald, the fast food chain expanded worldwide, after it was purchased by franchise agent Ray Kroc, in 1961.
Not exactly a restaurant in a traditional sense, as it does not offer a wide variety of menu choices, or elaborate table settings, Mc Donald’s kicked off a different different concept in convenient fast food with a limited standardized menu, available at affordable prices and delivered with speed.
Standard, affordable, quick and convenient, fast food are the key values delivered by McDonald’s.
Though there are differences in how people perceive the fast food chain in the west, where it has received its share of flak, and in India, where people mostly see it as a fun place to be in, yet you would find consistency in the standardization of menu, with slight local variations.
With more than 35,000 locations in over 100 countries, McDonald’s is one of the biggest brands of all time.
Do you love it being at the McDonald’s?
Sipping a cup of coffee while reading an interesting book, or taking a coffee break with friends are some of the things that most of us always look forward to. When its comes to coffee, that I can quickly make for myself, I naturally reach out for Nescafe.
The instant coffe brand, Nescafé is a blend of the words Nestlé and café. The flagship brand of Nestlé was first introduced as a soluble coffee product in Switzerland on April 1, 1938.
Nescafé emphasizes on the connection of coffee with overall well being.
Due to the continuous emphasis on the special moments and ‘Me- time’ with a cup of coffee, and the associating coffee breaks at work with stimulation and relaxation, people have a very strong sense of connection with the brand.
Marketed and consumed in over 180 countries, Nescafé is the world’s most popular coffee brand.
When do you prefer instant coffee as compared with filter coffee?
Oreo, the bestselling cookie of the 21st century had its humble beginnings in a bakery in New York City,
‘America’s best loved cookie’ until the mid nineties, Oreo was launched in China in 1996. Gradually adapting to the local taste of the Chinese, Kraft came up with the Chinese version of the cookie, which increased its popularity.
Launched in India, in 2011, as Cadbury Oreos, the cookie was sweetened to suit the Indian palate.
Using the notion of togetherness to sell Oreos in India, and telling people about the ‘Twist, Lick and Dunk’ ritual, the company has successfully created emotional bonding between the brand and consumers.
With presence in more than 100 countries, Oreo has grown beyond being only an American brand.
Do you dunk your cookie in tea?
‘The next post in this series will have brand names beginning with P,Q,R. You could also read the posts now on Life11.
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