By Somali K Chakrabarti
June is the month when monsoon begins in Mumbai. As the clouds overcast the sky, and welcome drops of rain provide the much needed respite from heat, we Mumbaikars prepare to brace the monsoon.
This is also the time of the year when we have to prepare ourselves to wade or drive through waterlogged roads, maneuvering with care to avoid the poodles and potholes.
Mumbai, being the city of extremities, on one hand boasts of plush buildings, towers and malls and on the other hand has roads that are filled up with potholes during the monsoons.
Just like pimples erupt on the face of girls’ as soon they enter their teens, potholes of various shapes and sizes emerge on the surface of the roads right after the first few showers. Some grow as big as craters on the surface of the moon. If you aren’t careful enough, boy you’re in muddy waters!
But what if these potholes instead of just sitting and increasing in size with every passing shower, started complaining as soon as some vehicle passed over them?
Hold on! This is exactly what has happened in Panama City, the capital of Panama in South America.
In an innovative initiative launched by Telemetro Reporta, an influential news show in Panama City, in collaboration with ad agency P4 Ogilvy & Mather, the potholes are fitted with RF transmitters and pressure sensors that trigger off tweets with 140 character rants when vehicles pass over them.
Every time a vehicle passes the potholes they send a complain tweet to the Public Works Department, to draw their attention and request them to repair the potholes. Have a look here.
The tweets are sent to the Twitter Account @Elhuecotwitero,
This innovative initiative for creating public awareness about the condition of the roads has created a buzz in the social media and has also resulted in people demanding action from authorities responsible for repairing the potholes.
Unique isn’t it?
Do you think this will work in India? Pilferage comes first to my mind.
Don’t forget to share your opinion.
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