From ‘Made in China’ to ‘Making Chinese Brands in India’

By Somali K Chakrabarti Made In China goods set new Indian standards                                                                                        –  The… Read More From ‘Made in China’ to ‘Making Chinese Brands in India’

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Here’s how 3 Brands created an Emotional connect

By Somali K Chakrabarti A brand is an emotion your customers have associated with your company. Emotions, it is said are more psychological than logical. In the fiercely competitive market, where consumers are spoilt for choices owing to the presence of a number of companies that sell similar products, it is only natural that all brands… Read More Here’s how 3 Brands created an Emotional connect