From ‘Made in China’ to ‘Making Chinese Brands in India’
By Somali K Chakrabarti Made In China goods set new Indian standards – The… Read More From ‘Made in China’ to ‘Making Chinese Brands in India’
By Somali K Chakrabarti Made In China goods set new Indian standards – The… Read More From ‘Made in China’ to ‘Making Chinese Brands in India’
By Somali K Chakrabarti I am not an avid TV watcher, but often when I do, a remarkable advertisement ‘Will of Steel’ never fails to catch my eyes. This advertisement shows a girl, in a village in Haryana, getting up in the morning, putting on her shoes, and going out for a run, followed by… Read More Why Storytelling is a Powerful Business Skill
By Somali K Chakrabarti A brand is an emotion your customers have associated with your company. Emotions, it is said are more psychological than logical. In the fiercely competitive market, where consumers are spoilt for choices owing to the presence of a number of companies that sell similar products, it is only natural that all brands… Read More Here’s how 3 Brands created an Emotional connect