How my book ‘Lei’ became the target of ‘phishing’ attack

By Somali K Chakrabarti We keep hearing about cyber hacking, malware and scams such as phishing , but it hits us the most when the security of our own site or our copyrighted material is compromised upon. I am sharing with you how my kindle book ‘Lei : A wreath for your soul’  recently became the target of… Read More How my book ‘Lei’ became the target of ‘phishing’ attack

Round Table Blogging Contest at NIT Trichy

By Somali K Chakrabarti   The Round Table: Theme Based Blogging Contest The need to express yourself in today’s fast-moving world cannot be emphasized upon enough. Opinionated views are formed within the fraction of a second and spread out far and wide over the internet with the speed and alacrity of the waves; as such it becomes… Read More Round Table Blogging Contest at NIT Trichy

Digital India – An Initiative to Transform Lives

By Somali K Chakrabarti   India is heading towards an internet economy worth USD 200 billion by 2020, that will contribute 5 per cent of the GDP. – Report by Internet and Mobile Association of India (IAMAI) and The Boston Consulting Group (BCG).   Digital India – A Transformational Initiative The Digital India initiative, envisioned by the… Read More Digital India – An Initiative to Transform Lives

Social Media on Mobile – Convenience or Addiction?

 By Somali K Chakrabarti You are what you share.  – C.W. Leadbeater   The above saying has gained relevance, more than ever before, in this age of social media. Breaking the barriers of age, hierarchy, gender, status and geography, social media allows us to express our views, share ideas, bridge distances and connect with like… Read More Social Media on Mobile – Convenience or Addiction?

Why Mobile Concierge Services are the future of digital strategy for hotels

By Somali K Chakrabarti   ‘Sell the destination, not the plane’  has been a long standing adage for airlines marketers. People do not fly the plane just for the sake of it, they take a plane to reach a destination. The adage holds true for hotels as much as for airlines. So far, digital marketing by… Read More Why Mobile Concierge Services are the future of digital strategy for hotels

From Owning Profits to Owning Network: Shift in paradigm for Digital businesses

Over the last few days, there has been a lot of buzz around social media businesses fetching insanely high valuations including  Facebook’s acquisition of WhatsApp for $19 billion. On one hand, the conservative traditional investors are perplexed with the high valuations of social media companies, on the other hand some traders with investments in social… Read More From Owning Profits to Owning Network: Shift in paradigm for Digital businesses