By Somali K Chakrabarti We keep hearing about cyber hacking, malware and scams such as phishing , but it hits us the most when the security of our own site or our copyrighted material is compromised upon. I am sharing with you how my kindle book ‘Lei : A wreath for your soul’ recently became the target of… Read More How my book ‘Lei’ became the target of ‘phishing’ attack
By Somali K Chakrabarti Tell a story. Make it true. Make it compelling. Make it relevant. I completely believe in this advice, except that I think that it is incomplete. Why do I say so?
By Somali K Chakrabarti The Round Table: Theme Based Blogging Contest The need to express yourself in today’s fast-moving world cannot be emphasized upon enough. Opinionated views are formed within the fraction of a second and spread out far and wide over the internet with the speed and alacrity of the waves; as such it becomes… Read More Round Table Blogging Contest at NIT Trichy
By Somali K Chakrabarti 1st July 2015, marked the launch of the much spoken about Digital India week with much fanfare at the Indira Gandhi Indoor stadium in New Delhi to realize the vision of a Digitally connected India that will transform the lives of 1.2 billion Indian citizens. Attended by who’s who of India’s… Read More The Launch of Digital India Week
By Somali K Chakrabarti India is heading towards an internet economy worth USD 200 billion by 2020, that will contribute 5 per cent of the GDP. – Report by Internet and Mobile Association of India (IAMAI) and The Boston Consulting Group (BCG). Digital India – A Transformational Initiative The Digital India initiative, envisioned by the… Read More Digital India – An Initiative to Transform Lives
By Somali K Chakrabarti India – A Break Out Nation India, a home to 243 million internet users in 2014, is poised to rapidly improve its digital readiness and develop into a strong digital economy. The steep rise in the number of mobile phone users in India will bring into the fold many such users… Read More Internet.org – Affordable Internet for All
By Somali K Chakrabarti You are what you share. – C.W. Leadbeater The above saying has gained relevance, more than ever before, in this age of social media. Breaking the barriers of age, hierarchy, gender, status and geography, social media allows us to express our views, share ideas, bridge distances and connect with like… Read More Social Media on Mobile – Convenience or Addiction?
By Somali K Chakrabarti ‘Sell the destination, not the plane’ has been a long standing adage for airlines marketers. People do not fly the plane just for the sake of it, they take a plane to reach a destination. The adage holds true for hotels as much as for airlines. So far, digital marketing by… Read More Why Mobile Concierge Services are the future of digital strategy for hotels
Over the last few days, there has been a lot of buzz around social media businesses fetching insanely high valuations including Facebook’s acquisition of WhatsApp for $19 billion. On one hand, the conservative traditional investors are perplexed with the high valuations of social media companies, on the other hand some traders with investments in social… Read More From Owning Profits to Owning Network: Shift in paradigm for Digital businesses
. While it is a commonly known fact that the number of people accessing internet is growing, some key facts worth noting are : More than one third of the world’s total population have internet access. The number of cell phones is expected to surpass the global population of 7 billion in 2014. Nearly 73% of… Read More So What Type Of A Social Media User Are You?