Gail-Indian Speed Star: An initiative to promote athletics

By Somali K Chakrabarti   “You will be nearer to Heaven through football than through the study of the Gita.“ This is one of the most popular quotes of Swami Vivekananda. A healthy mind resides in healthy body and football or for that matter athletics are good sports to keep oneself fit. Yet, athletics has received very little support… Read More Gail-Indian Speed Star: An initiative to promote athletics

NDTV Cleanathon – Resolve for a Swachch India

By Somali K Chakrabarti When you are surrounded by people who share a passionate commitment around a common purpose, anything is possible.  With a purpose as imperative as cleanliness and sanitation, which affects every single individual in the country in some way or the other and is driven by none other than the PM of… Read More NDTV Cleanathon – Resolve for a Swachch India

Putting Kabaddi Back on Track – an Innovative CSR Intiative

By Somali K Chakrabarti Kabbaddi is in vogue now!    The rustic Indian game that nobody thought much about has suddenly become fashionable. With the Television channels broadcasting the live game in its slick 45 minute format, men, women and kids alike have taken a liking to the game. Spectators are enthralled by the combination of… Read More Putting Kabaddi Back on Track – an Innovative CSR Intiative

Corporate Social Responsibility in India – Transition from Moral Imperative to Mandatory Expenditure

  Mandatory spending on Corporate Social Responsibility is the new reality for Corporate India. The enforcement of this provision from April1, 2014, has shifted focus from the debate on whether CSR is a moral imperative or not to how companies can put the mandatory CSR expenditure to effective use. The provision of the Companies Act… Read More Corporate Social Responsibility in India – Transition from Moral Imperative to Mandatory Expenditure