Camel Bus – Social Innovation for desert transportation

By Somali K Chakrabarti   “Innovation opens up new vistas of knowledge and new dimensions to our imagination to make everyday life more meaningful and richer in depth and content.” ~ Dr APJ Abdul Kalam While most people know about camel rides in the deserts of Rajasthan, not many would have heard about a bus that it… Read More Camel Bus – Social Innovation for desert transportation

Global brands that we identify with – Part 5

By Somali K Chakrabarti Continuing the series of Global brands that we identify with, in this post I am writing about three Top global brands starting with the letters M, N, O. The stories are hinged on how people perceive these brands, and the values and emotions they associate with the brands. I have taken these brand stories from my my new blog… Read More Global brands that we identify with – Part 5

Hydro~Jal Plus – Perfect Water for Perfect Health

By Somali K Chakrabarti Drinking water is like washing out your insides. The water will cleanse the system, fill you up, decrease your caloric load and improve the function of all your tissues.  Kevin R. Stone In the sweltering heat of summer when you feel unnecessarily tired, irritated and lack the motivation or enthusiasm to do… Read More Hydro~Jal Plus – Perfect Water for Perfect Health

Global brands that we identify with – Part 4

By Somali K Chakrabarti Continuing the series of Global brands that we identify with, in this post I will write about three global brands. I have taken these brand stories from my my new blog Life11.  The brand stories were written for the #AtoZChallenge. The focus today is mainly on brands starting with the letters J, K, L. Get a complimentary eBook… Read More Global brands that we identify with – Part 4

Global brands that we identify with – Part 1

By Somali K Chakrabarti All great brands convey some powerful universal values or stories that we instantly recognize and relate to. Picking up from my theme ‘Brands That We Identify with‘, written for #AtoZChallenge, I will write about popular global brands, the unique value that each brand conveys, and what each means to us at a personal level. Following… Read More Global brands that we identify with – Part 1

Frugal Innovation – bringing Grassroot creativity to the Global stage

By Somali K Chakrabarti   “Frugal innovation is about creating advantage out of constraint.” ~ Kirsten Bound, Head International Innovation Research, National Endowment for Science, Technology and the Arts (Nesta).   The ‘Grassroot to Global’ (G2G) approach for innovation, propagated by National Innovation Foundation (NIF) of India, is set to change the way the world looks at… Read More Frugal Innovation – bringing Grassroot creativity to the Global stage