Global brands that we identify with – Part 5

By Somali K Chakrabarti Continuing the series of Global brands that we identify with, in this post I am writing about three Top global brands starting with the letters M, N, O. The stories are hinged on how people perceive these brands, and the values and emotions they associate with the brands. I have taken these brand stories from my my new blog… Read More Global brands that we identify with – Part 5

Global brands that we identify with – Part 4

By Somali K Chakrabarti Continuing the series of Global brands that we identify with, in this post I will write about three global brands. I have taken these brand stories from my my new blog Life11.  The brand stories were written for the #AtoZChallenge. The focus today is mainly on brands starting with the letters J, K, L. Get a complimentary eBook… Read More Global brands that we identify with – Part 4

Global brands that we identify with – Part 1

By Somali K Chakrabarti All great brands convey some powerful universal values or stories that we instantly recognize and relate to. Picking up from my theme ‘Brands That We Identify with‘, written for #AtoZChallenge, I will write about popular global brands, the unique value that each brand conveys, and what each means to us at a personal level. Following… Read More Global brands that we identify with – Part 1

Here’s how 3 Brands created an Emotional connect

By Somali K Chakrabarti A brand is an emotion your customers have associated with your company. Emotions, it is said are more psychological than logical. In the fiercely competitive market, where consumers are spoilt for choices owing to the presence of a number of companies that sell similar products, it is only natural that all brands… Read More Here’s how 3 Brands created an Emotional connect