By Somali K Chakrabarti Continuing the series of Global brands that we identify with, in this post I will write about three global brands. I have taken these brand stories from my my new blog Life11. The brand stories were written for the #AtoZChallenge. The focus today is mainly on technology and Information Technology. Get a complimentary eBook with 11 brand stories.
We know that firms need to adapt their strategies as per the changes in the business environment. Strategies are highly context specific. What was good five years back will not hold good now. The business model that works for a particular firm may not work in a similar manner for another firm. The strategy that… Read More Core of a Business